[Outdoor / Automotive] Nissan：
Enjoy Brasilia
City maps as you’ve never seen before. This is the
campaign Lew'Lara/TBWA has
created for Nissan Brasil. Maps of Barcelona,
Brasilia and Paris were redesigned
using a laser cutting technique. The results
were dozens of paper and acrylic displays
that showed just the streets and
avenues of each one of those cities. The whole thing
was reinforced by a special illumination that shines the light in a way that the shadows
of the maps were all over the walls.?
"Besides showing the city in a new and different
way for those who drive a Nissan car,
these maps represent the care and
accuracy Nissan takes in designing cars. The point
of sale helped to enhance the association between high-end technology and Nissan."
says Felipe Luchi, Lew'Lara/TBWA’s Creative Director.
Advertising Agency： Lew’Lara/TBWA, Brazil
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