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[Outdoor / Automotive] Toyota：

  

Upside-down ads are hard to ignore.

 

Part of an ongoing campaign touting the client's honest, straightforward approach.

Conceive and posted before Toyota's recent troubles for what it's worth.

看原圖

 

 

Advertising Agency： Richter7, Salt Lake City, USA 

Creative Directors： Dave Newbold, Gary Sume

Art Director： Ryan Anderson

Copywriter： Gary Sume

Published： January 2010