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[Print / Automotive] Honda：安全帽武士

(Helmets Samurai / JWT, Barcelone, Spain)

4. helmets_Samurai Ken.png5.helmets_Samurai Kiba.png6.helmets_Samurai Kame.png 

 


 4. helmets_Samurai Ken.png

劍

There is no guardian angel in Japanese culture. There is no need.

Helmet Ken. Japanese for Sword. Centuries old technology.

 

 

5.helmets_Samurai Kiba.png

牙

The best defence is a good defence.

Helmet Kiba. Japanese for Feline tooth. Centuries old technology.

 

 

6.helmets_Samurai Kame.png  

平

It's harder to save your honour than your life.

Helmet Kame. Japanese for Tortoise. Centuries old technology

 

 

 

Agency：JWT, Barcelone, Spain

Art director：Michele Salati

Copywriter：Javier Valero

Illustrator：Pedro Espinosa

 

 

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