[Print / Automotive] Honda:安全帽武士
(Helmets Samurai / JWT, Barcelone, Spain)
There is no guardian angel in Japanese culture. There is no need.
Helmet Ken. Japanese for Sword. Centuries old technology.
The best defence is a good defence.
Helmet Kiba. Japanese for Feline tooth. Centuries old technology.
It's harder to save your honour than your life.
Helmet Kame. Japanese for Tortoise. Centuries old technology
Agency:JWT, Barcelone, Spain
Art director:Michele Salati
Copywriter:Javier Valero
Illustrator:Pedro Espinosa
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