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The fastest MINI Clubman ever.
The fastest MINI Clubman ever.
In order to promote the two benefits of the car, the
campaign was based on
two-step visuals either used as side-by-side posters or follow-up ads.
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frederic Nogier
Copywriter: Ivan Madeo
Photography/3D-Art: Vladimir Jankijevic/Elefant Studios
Art Buyer: Melanie J. Auerbach
Account Supervisors: Marc Ziegler, Jasmin Jost
Published: September 2008
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