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[Print / Clothing] havaianas：如果..(If.. / Almap BBDO, Brazil)

28.If color.png 29.Many colours.png 30.Men_buy a pair.png 31. Think twice.png   

If colour didn’t draw attention, post-its would be white.

若是色彩不引人注目，就應該留白。

 

 

28.If color.png

If colour didn’t draw attention, post-its would be white.

 

 

29.Many colours.png

Many colours. Or many shades of grey, if you are colour blind.

 

 

30.Men_buy a pair.png

Men：buy a pair. Women: buy a pair. Metrosexuals：wax your big toes and buy a pair.

 

 

31. Think twice.png

Think twice about that boob job. Imagine looking down and not being able to see your

Havaianas.

 

 

32.Will people.png  

Will people look down when you talk? Probably if you wear Havaianas. Definitely if you

don’t brush your teeth.

 

 

Advertising Agency：Almap BBDO, Sao Paulo, Brazil

Creative Director：Marcello Serpa

Art Director：Bruno Prosperi

Copywriter：Renato Simoes

Illustrator：Marcos Sachs

Photographer：Hugo Treo, Fernando Nalon

Published：April 2008


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