[Print / Clothing] havaianas：如果..(If.. / Almap BBDO, Brazil)
If colour didn’t draw attention, post-its would be white.
若是色彩不引人注目，就應該留白。
If colour didn’t draw attention, post-its would be white.
Many colours. Or many shades of grey, if you are colour blind.
Men：buy a pair. Women: buy a pair. Metrosexuals：wax your big toes and buy a pair.
Think twice about that boob job. Imagine looking down and not being able to see your
Havaianas.
Will people look down when you talk? Probably if you wear Havaianas. Definitely if you
don’t brush your teeth.
Advertising Agency：Almap BBDO, Sao Paulo, Brazil
Creative Director：Marcello Serpa
Art Director：Bruno Prosperi
Copywriter：Renato Simoes
Illustrator：Marcos Sachs
Photographer：Hugo Treo, Fernando Nalon
Published：April 2008
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