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Beer cups were given away in stadiums in which hatred
for the "America" soccer team
was the greatest.
The idea is that once
the other team's fans finish their beers, they will
find a message at the bottom of the cup which says "Let's drink to the champion of
champions,
"Club America", hate me even more". This was meant to remind
them that
the team were the champions and that they had just, unwillingly,
drank to them.
Credit： JWT, Mexico
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