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Objective： Showcase the smart car’s
impressive ability to park anywhere in a dense,
busy urban environment.
Concept： We created an oversized bike
lock to exaggerate the smart car’s ability to
park anywhere. We put this in various places around the city.
Target Audience： Urbanites seeking a vehicle that makes sense for the city.
Advertising Agency： BBDO, Toronto, Canada
Executive Creative Director： Ian Mackellar
Copywriter： Craig Mcintosh
Producer： Beatrice Bodogh
Art Directors： Jaimes Zentil, Kevin Filliter
Typographer： Jaimes Zentil
Prop Builder： Haralds Gaikis-Uplis Ltd.
Advertiser’s Supervisor： Christian Gani
Account Manager： Steve Groh
Account Supervisors： Andrew Hayes, Robin Steele
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[ 文創園區=Creative Park ] 
