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[ Ambient / Automotive] Mitsubishi

21.Pajero_Dirty Pajero.png  

Showrooms are generally places where cars are shown in mint condition.

 

But a Pajero, is known as a 'true' SUV. Taking a cue from that insight,

we displayed a Pajero that had been through Hell and back.

看原圖

 

Advertising Agency Contract Advertising, India 

Creative Directors Raghu Bhat, Manish Bhatt, Srreram Athray

Art Directors Ankit Kothari, Sandeep Das

Copywriter Rayomand J. Patell

Photographer Joseph Daniel

Released November 2007

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