[Print / Automotive] Alfa Romeo：
More than its iconic Italian car design, Alfa Romeo is best known for its driving experience
developed from a heritage in motor racing. The campaign from Sparkfury Singapore
reaches out to driving enthusiasts, who value the journey more than the destination,
and visually communicates that those who were ‘born to drive’, drive an Alfa.
More than its iconic Italian car design, Alfa Romeo is best known for its driving experience
developed from a heritage in motor racing. The campaign from Sparkfury Singapore
reaches out to driving enthusiasts, who value the journey more than the destination,
and visually communicates that those who were ‘born to drive’, drive an Alfa.
Advertising Agency： Sparkfury, Singapore
Executive Creative Director： Michael Wee
Creative Director： Perry Goh
Art Director： Perry Goh, boon
Copywriter： Eugene Chan
Digital Imaging： boon
Account Servicing： Dawne Lee
Published： March 2009
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[ 文創園區=Creative Park ] 
