[Outdoor / Automotive] Toyota：
Upside-down ads are hard to ignore.
Part of an ongoing campaign touting the client's
honest, straightforward approach.
Conceive and posted before Toyota's recent troubles for what it's worth.
Advertising Agency： Richter7, Salt Lake City, USA
Creative Directors： Dave Newbold, Gary Sume
Art Director： Ryan Anderson
Copywriter： Gary Sume
Published： January 2010
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