[Ambient / Electronics] Apple:
To promote the movie function of the iPod, cinemas were activated by miniaturizing the
movie going experience.
This movie trailer played at a fraction of its normal size.
The campaign idea was: "Movies in your pocket".
Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
Published: April 2007





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