[Ambient / Electronics] Apple：
To promote the movie function of the iPod, cinemas were activated by miniaturizing the
movie going experience.
This movie trailer played at a fraction of its normal size.
The campaign idea was： "Movies in your pocket".
Advertising Agency： Net#Work BBDO, South Africa
Creative Directors： Graeme Jenner, Julian Watt
Art Director： Sean Harrison
Copywriter： Tim Beckerling
Photographer： Brian Gibbs
Producers： Clinton Mitri, Maggie Post
Published： April 2007
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