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[Print / Electronic] HP：負責的天性

(Responsible by nature / Publicis Dialog, Paris, France)

 

HP, Responsible by nature.

 

 

"I've made myself extra small so you can breathe better."

我讓自己變小，讓你擁有更好的呼吸

 

By reducing the size of our cartridge packagings, we will cut down

on our CO2 emissions by over 16,500 tons in 2007.

藉由縮小包裝，我們在2007年減少了16,500頓以上的排碳量

 

HP, Responsible by nature.

 

 

 

"I used to print photos, today lovers make out on my back"

我曾經印照片，現在戀人在我背上約會

 

We've already recycled 118,000 tons of ink cartridges, it's as less

waste polluting nature.

我們已經回收了118,000頓的墨水夾

HP, Responsible by nature.

 

 

Advertising agency ：Publicis Dialog, Paris, France

Creative Director ：Bruno Moreira

Art Director ：Noemie Pasquier

Copywriter ：Aurore Giuily

Illustration ：Darren Firth

Published ：June 2007