[Print / Clothing] havaianas：創意海報
(slim / AlmapBBDO,
If you like delicated and feminine things, you deserve a sandal like this...
If you like delicated and feminine things, you deserve a sandal like this. If you don't, you
deserve to be hit with a sandal like this.
Havaianas make you more attractive to the opposite sex. Problem：they can make you
more attractive to your own sex too
Ideal for seduction: they're very beautiful. Ideal for post-seduction: they're very easy to
take off
If he praises your eyes, he's thinking about your breasts. If he praises your smile, he's
thinking about your breasts. If he praises your Havaianas, either the guys has a foot
fetish orhe's thinking about your breasts.
Straps 5 millimeters thinner. Great news for your admirers: you'll be 5 millimeters more
naked
We made the size of the straps considerably smaller. If it worked with bikinis, it'll work
with sandals
Advertising Agency：AlmapBBDO, Sao Paulo, Brazil
Creative Director：Marcello Serpa
Copywriter：Renato Simoes
Art Director：Bruno Prosperi
Photographer：Fernando Nalon
Illustrators：Jose Cortizo Junior, Daniel Moreno
Typographer：Jose Roberto Bezerra
Account Supervisor：Carla Schmitzberger
Advertiser's Supervisor：Cristina Chacon
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