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[Outdoor / Electronics] Panasonic

34..Lumix Digital Camera_Shaken.png  

In a world first, we used the infamous Indonesian 3-wheelers for transit

advertising instead of taxis and buses.

 

Bad roads, the worst suspension in the world and tons of popular jokes

about these shake and rattle machines provide the perfect context to

dramatize the new shake-proof image stabilizing technology in every

Lumix camera. 

看原圖
   

 

Advertising Agency Saatchi & Saatchi Indonesia

Creative Director Juhi Kalia

Art Director Yayan Heryanto

Copywriter Juhi Kalia

Photographer Willy Kusnadie

Additional credits Dini Makmun, Shanty persada, Daniel B

Released August 2009

 


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